My role on this Burberry "February Collection" campaign, as well as many others, included the creative production and Art Direction of a full range of master digital ad units including Standard HTML, Video HTML, Mobile, Tablet, Wallpaper, Social and Responsive.

 

I was also responsible for the creation of the digital guidelines for this campaign which were used to produce digital ads across all worldwide markets.

 

I was also tasked with signing off all digital ads going live for the EMEA market.

 

 

300x250 HTML Master unit

Typography

BURBERRY CAPITALS

Digital primary typeface at 21pt or larger

BURBERRY CAPITALS SMALL

Digital primary typeface

Animated Standard banners

Frame 1

Logo: BURBERRY_SIMPLE_SMALL_RGB_WHITE.

eps, #FFFFFF.

Frame 2

Copy: 16pt Perpetua Regular, Strong

Frame 3

Button: Medium button

 

Buttons

Tablet button

Large button

Medium button

Small button

Mobile button (full screen)

Mobile button (full screen)

Narrow small button

Expandable Mobile Master unit

Tablet Master unit (Portrait)

Wallpaper Master creative (Click to see full size).

BURBERRY CAPITALS BURBERRY CAPITALS SMALL
BURBERRY CAPITALS BURBERRY CAPITALS SMALL
BURBERRY CAPITALS BURBERRY CAPITALS SMALL