My role on this Burberry "Mr Burberry" campaign, as well as many others, included the creative production and Art Direction of a full range of master digital ad units including Standard HTML, Video HTML, Mobile, Tablet, Wallpaper, Social and Responsive.

 

I was also responsible for the creation of the digital guidelines for this campaign which were used to produce digital ads across all worldwide markets.

 

I was also tasked with signing off all digital ads going live for the EMEA market.

 

 

300x250 HTML Master unit

Typography

HELVETICA BOLD (With 220 tracking)

Digital primary typeface

Helvetica Regular (With 220 tracking)

Supporting typeface when there is limited space

Animated Standard banners

Frame 1

Logo: 2015_MR_BURBERRY_LOGO_SMALL_

WHITE.eps, #FFFFFF.

Copy: Helvetica, 12pt, Bold, #FFFFFF, Crisp

Frame 2

Logo: 2015_MR_BURBERRY_LOGO_SMALL_

WHITE.eps, #FFFFFF.

Button: Small button

Frame 4

Button: Small button

Frame 3

Copy: Helvetica, 12pt, Bold, #FFFFFF, Crisp

Frame 5 / Endframe

Logo: 2015_MR_BURBERRY_LOGO_SMALL_

WHITE.eps, #FFFFFF

Copy: Helvetica, 12 pt, Bold, #FFFFFF, Crisp

Button: Small button

Buttons

Tablet button

Large button

Medium button

Small button

Mobile button (full screen)

Mobile button (full screen)

Narrow small button

Expandable Mobile Master unit

Tablet Master unit (Portrait)

Wallpaper Master creative (Click to see full size).

HELVETICA BOLD (With 220 tracking) Helvetica Regular (With 220 tracking)
HELVETICA BOLD (With 220 tracking) Helvetica Regular (With 220 tracking)
HELVETICA BOLD (With 220 tracking) Helvetica Regular (With 220 tracking)