My role on this Burberry "September Collection" campaign, as well as many others, included the creative production and Art Direction of a full range of master digital ad units including Standard HTML, Video HTML, Mobile, Tablet, Wallpaper, Social and Responsive.

 

I was also responsible for the creation of the digital guidelines for this campaign which were used to produce digital ads across all worldwide markets.

 

I was also tasked with signing off all digital ads going live for the EMEA market.

 

 

300x250 HTML Master unit

Typography

HELVETICA NEUE LT BOLD (With 120 tracking)

Digital primary typeface for tagline

HELVETICA BOLD (With 120 tracking)

Digital primary typeface for CTA copy

Helvetica Regular (With 120 tracking)

Supporting typeface for when there is limited space

Animated Standard banners

Frame 1

Logo: BURBERRY_LOGO_LONDON_ENGLAND_WHITE_230PX.png, #FFFFFF.

Frame 2

Logo: BURBERRY_LOGO_LONDON_ENGLAND_WHITE_230PX.png, #FFFFFF.

Button: Small button

Frame 3

Logo: BURBERRY_LOGO_LONDON_ENGLAND_WHITE_230PX.png, #FFFFFF.

Button: Small button

Frame 4

Logo: BURBERRY_LOGO_LONDON_ENGLAND_WHITE_230PX.png, #FFFFFF.

Button: Small button

Buttons

Tablet button

Large button

Medium button

Small button

Mobile button (full screen)

Mobile button (full screen)

Narrow small button

Expandable Mobile Master unit

Tablet Master unit (Portrait)

Wallpaper Master creative (Click to see full size).

HELVETICA NEUE LT BOLD (With 120 tracking) HELVETICA BOLD (With 120 tracking) Helvetica Regular (With 120 tracking)
HELVETICA NEUE LT BOLD (With 120 tracking) HELVETICA BOLD (With 120 tracking) Helvetica Regular (With 120 tracking)
HELVETICA NEUE LT BOLD (With 120 tracking) HELVETICA BOLD (With 120 tracking) Helvetica Regular (With 120 tracking)